Objective: Engage consumers using rewards with small denominations



Coca-Cola reached Ifeelgoods looking for a way to dynamize their loyalty program. MyCokeRewards is one of the largest loyalty program available in many countries. The goal was to offer Coca-Cola customers rewards they love.


Coke utilized the Ifeelgoods platform to integrate Google Play Credits into the MyCokeRewards program. Users collected points via a code on Coke bottle caps. By logging into the MyCokeRewards website customers could use their points to receive Google Play credit & share the opportunity on social medias.

16+ redemptions per user

95K+ transactions

Millions of Movies, Albums and e-Books