32 million wrappers were distributed in market driving to kitkat.ca
Promotion focuses on driving increased visibility at Point of Sale in Canada and boosts in-store sales.
Online video ads, banners, Facebook paid media and promoted tweets backed up the promotion.
A TV spot mentioning the promotion and driving to kitkat.ca was broadcasted.
Find a KitKat bar at your local KitKat bar provider.
Check inside the wrapper for a delicious 9-digit PIN code.
Enter the PIN code for the chance to win a $5 Google Play Code.