Objective: Grow email newsletter subscription base



Gap wanted to increase their newsletter’s subscription to gather valuable insights on their consumers. The objective was to further deepen the bonds between Gap and its community.


Ifeelgoods and GAP partnered to leverage the Ifeelgoods platform and expertise in Social Media Marketing to offer Facebook Currency as a reward for users who engaged with Gap program and subscribed to its newsletter.

+25% lift in fan base

< $0.80 enews subscription

69% publish posts

27% conversions